We are listeners



Steve Gibson began his foray into downtown revitalization in 1987 when he purchased a small business and became president of the local business association. Over the years he crafted and refined his ideas on downtowns and communities, and has worked as the California representative for the national consulting firm Project for Public Spaces.


Steve has experience operating nine downtown districts as President/CEO. As a consultant, he has provided services to 45 districts in 35 cities and 25 states, as well as helping to write the legislation that allows Business Improvement Districts to exist in California.


Steve is a contributing author, Business Improvement Districts (Urban Land Institute, 2003, Second Edition), has spoken at the several downtown conferences, and is a guest lecturer at USC and UCLA.

We are doers


Aaron’s passion and focus is on understanding how people use public spaces and increasing the quality and quantity of that use. Over the past 17 years at Urban Place, he has overseen a large scope of diverse projects.  These projects range from wayfinding signage programs, bike infrasructure project, pedestrian use and parking projects to Business Improvement District (BID) formation, renewal and management. 


Aaron is currently overseeing the day to day management of two
Los Angeles area PBIDs, working on establishing/renewing several PBID's in California and an organizational development project in San Francisco CA. He holds a Bachelors Degree in Anthropology from San Francisco State University and a Masters Degree in Landscape Architecture from Cal Poly Pomona.

We are problem solvers

Katie Gibson 

Katie transitioned into downtown revitalization in 2009 while she was
a business owner in an up and coming neighborhood that needed some fresh thinking to turn it around. Realizing she had an aptitude for creating change and a passion for community, she now uses her experiences to help others in similar districts.


Katie's responsibilities include, Business Improvement District (BID) creation, management, and renewal, marketing, events, business and community organization, evaluation and improvement of the user experience, pedestrian use and parking issues. Although she does manage all aspects of projects, her heart lies in creating thoughtful places where people and small business thrive.


Katie is a member of the California Downtown Association, and International Downtown Association. Her recent projects include a strategic plan for downtown San Fernando, 
establishing BID's in San Francisco CA and St. Paul MN, and managing the Figueroa Corridor PBID in
Los Angeles CA.