Aaron’s passion and focus is on understanding how people use public spaces and increasing the quality and quantity of that use. Over the past 12 years at Urban Place, he has overseen a large scope of diverse projects. These projects range from wayfinding signage programs, bike infrasructure project, pedestrian use and parking projects to Business Improvement District (BID) formation, renewal and management.
Aaron is currently overseeing the day to day management of two
Los Angeles area PBIDs, working on establishing/renewing several PBID's in California and an organizational development project in San Francisco CA. He holds a Bachelors Degree in Anthropology from San Francisco State University and a Masters Degree in Landscape Architecture from Cal Poly Pomona.
Katie transitioned into downtown revitalization while she was a business owner in an up and coming neighborhood that needed some fresh thinking to turn it around. Realizing she had an aptitude for creating change and a passion for community, she now uses her experiences to help others in similar districts.
Katie's responsibilities include, Business Improvement District (BID) creation, management, and renewal, marketing, events, business and community organization, evaluation and improvement of the user experience, pedestrian use and parking issues. Although she does manage all aspects of projects, her heart lies in creating thoughtful places where people and small business thrive.
Katie is a member of the Placemaking Leadership Council, and International Downtown Association. Her recent projects include a feasibility study in Santa Monica CA, establishing PBID's in Long Beach CA and Hollywood CA, and managing the Figueroa Corridor PBID in Los Angeles CA.
Ashley Westman manages a multi-faceted downtown revitalization project in Carlsbad, California that includes improving and activating public space, implementing capital improvement projects, marketing local businesses and events, organizing stakeholders, and facilitating new investment. She has also been involved with the formation of Business Improvement Districts in Los Angeles and San Diego counties.
Throughout her career, she secured over $3.7 million in funding for neighborhood improvement projects through grant research and writing. With a background in downtown revitalization, urban planning, and finance, Ms. Westman understands both public and private sector perspectives of development issues and works to create more walkable, bikeable, and sustainable communities.
Steve Gibson began his foray into downtown revitalization in 1987 when he purchased a small business and became president of the local business association. Over the years he crafted and refined his ideas on downtowns and communities, and has worked as the California representative for the national consulting firm Project for Public Spaces.
Steve has experience operating nine downtown districts as President/CEO. As a consultant, he has provided services to 45 districts in 35 cities and 25 states, as well as helping to write the legislation that allows Business Improvement Districts to exist in California.
Steve is a contributing author, Business Improvement Districts (Urban Land Institute, 2003, Second Edition), has spoken at the several downtown conferences, and is a guest lecturer at USC and UCLA.
We are listeners
We are problem solvers
We are doers
We are planners